MarkUp.io alternatives: 7 tools compared for 2026

MarkUp.io is a visual review tool for websites, images, PDFs and video, priced from $79 a month for 50 MarkUps. Teams look for a MarkUp.io alternative when they want a free or cheaper plan, a review quota that doesn’t run out, or bug reports with technical data.

This guide compares seven MarkUp io alternatives in two groups. The first group turns website feedback into bug reports for developers. The second reviews websites and files, the way MarkUp.io does. For each tool it lists what you can review, the pricing model, the free plan, where console logs and Jira start, and the main trade-off. Prices and limits come from each vendor’s own pricing, feature or help pages, checked in October 2026. Vendors change plans often, so confirm current prices on their site before you decide. If you were looking for Marker.io, the website bug reporting tool with a similar name, the guide to Marker.io alternatives covers it.

How do the alternatives compare?

The table compares the points that usually decide a switch: what each tool reviews, how the price grows, the cheapest paid plan, whether a free plan exists, which plan captures console logs, and which plan first connects Jira.

Tool	Best for	Reviews	Pricing model	Paid plans from	Free plan	Console logs	Jira from
MarkUp.io	Creative review across file types	Websites, images, PDFs, video	MarkUp quota, unlimited users	$79/mo (50 MarkUps)	No	Not documented	Via Zapier*
Ybug	Web teams, console logs	Websites, web apps, PDFs**	Flat per plan	€13/mo	Yes	BASIC (limited), STARTUP (full)	BASIC, €13/mo***
BugHerd	Agencies, built-in task board	Websites, images, PDFs, Figma	Member tiers + paid extra members	$50/mo ($42 annual)	No	Not documented	Premium, $150/mo
Feedbucket	Agencies, many client sites	Websites	Member tiers	$49/mo	No	Business****	Pro, $49/mo
Pastel	Like-for-like, lower entry price	Websites, images, PDFs, video	Users + active canvases	$35/mo ($29 annual)	Yes, 1 active canvas	Not documented	Team, $119/mo ($99 annual)
Ruttl	Per-user pricing, mobile apps	Websites, web and mobile apps, images, PDFs	Per user	$18/user/mo	Yes, 1 project	Not documented	Free plan
Filestage	Approval workflows for files and video	Video, images, documents, websites, audio	Tiers, members in bundles of 5	€199/mo	Yes, 5 new files a month	Not documented	Plan not stated
zipBoard	Websites, PDFs and e-learning	Websites, PDFs, video, images, SCORM	Tiers by asset count	$99/mo	No	Not documented	Plan not stated

Why consider a MarkUp.io alternative?

MarkUp.io’s pricing page shows four points worth checking against how your team works.

1. There is no free plan, and paid plans start at $79. Pro costs $79 a month for 50 MarkUps, $99 for 75 and $129 for 100. Annual billing gives two months free. Pro and Business come with a 14-day trial; after it, there is no plan to fall back to.

2. Reviews come from a monthly quota. Each plan includes a number of MarkUps a month. The pricing page does not define the unit, and the FAQ describes creating a MarkUp from a URL or a file. Above the allowance, MarkUp.io charges “$4.00 per MarkUp”, sold in batches of 10. A team that puts 60 items up for review in a month on the 50-MarkUp plan pays $40 extra, or moves to the 75-MarkUp plan. The next plan, Business, starts at $499 a month for 200 MarkUps.

3. Pro and Business allow one workspace. MarkUp.io describes a workspace as “a shared home for your MarkUps, folders, and team members”. Folders organize work inside it, but more than one workspace, for example one per client, needs the custom-priced Enterprise plan.

4. Feedback arrives without technical data. MarkUp.io’s pages do not mention console logs, network requests, or the browser and OS of the person commenting. For a team fixing a website, a pinned comment that says “the form doesn’t submit” still leaves the developer to find the browser and the error. The pricing page also names no integrations, so check how comments would reach Jira or your tracker before you rely on it.

When is MarkUp.io still the right choice?

MarkUp.io does several things that some tools in this list do not:

• Unlimited users and guests on every plan. The price grows with the number of reviews, not with the team, and guests comment without signing up.
• More than 30 file types in one place. Websites, images, PDFs and video sit side by side, and video comments are pinned to a timestamp.
• PDF review built in. Reviewers highlight copy, flag pages and leave notes inside the PDF.
• A Chrome extension and single sign-on. The extension attaches screenshots to comments, and Google and Microsoft sign-in are on Pro.

If your team reviews ads, PDFs, videos and websites with many stakeholders, and stays within its MarkUp allowance, staying on MarkUp.io is a reasonable decision.

Is there a free MarkUp.io alternative?

Yes. Four tools in this list have a free plan:

• Ybug FREE: 1 project, 1 member, 50 screenshots a month, with no time limit on reports. Each report includes an annotated screenshot with browser, OS and URL details. Console logs and integrations start on the paid plans.
• Pastel Free: 1 user and 1 active canvas, with unlimited guest comments. Archive a canvas to open the next one.
• Ruttl Basic: 1 project, 5 pages and 10 comments, with Slack, Trello, Asana and Jira listed.
• Filestage Free: 1 active project and 5 new files a month, with unlimited reviewers and every file type.

All four free plans are capped tightly. They suit trying a tool or running a single small project; check each cap against your workload.

Alternatives that turn website feedback into bug reports

These three tools are built for feedback on websites being built or maintained, where each comment becomes a task for a developer. BugHerd also reviews images and PDFs.

1. Ybug

Ybug adds a feedback button to your site with one JavaScript snippet or the WordPress plugin. Reporters draw on a screenshot of the page and submit, with no account. Each report arrives with the browser, OS, screen size and URL, and on paid plans with the JavaScript console log. The report then goes to Jira, Linear, Asana, ClickUp, GitHub or any of 25+ integrations, automatically or after review in the Ybug dashboard. The Ybug browser extension captures any open tab, so a PDF opened in the browser can be annotated and reported the same way.

Pricing: flat per plan, with no billing for extra seats. BASIC costs €13 a month (3 members, 3 projects), STARTUP €29 (7 members, 7 projects) and COMPANY €59 (15 members, 15 projects). Yearly billing is 20% cheaper. Reporters are unlimited on every plan. Free plan: yes. The trial lasts 10 days on the plan you choose.

Solves: the quota, the single workspace and the missing technical data. Paid plans count neither reports nor page views. Each client site gets its own project. A team of seven on STARTUP pays €29 a month for full console and network logs, Jira and all other integrations, webhooks and screen recording.

Trade-off: Ybug reviews websites and web apps. It does not take file uploads or review video, and a PDF is captured as one screenshot of the visible page per report, without page-by-page comments. Each plan caps members, where MarkUp.io allows unlimited users. Ybug sends reports to your tracker one way, and it annotates a screenshot of the page, not the live page; console logs come from the website widget, not the extension. See Ybug vs MarkUp.io for the full comparison.

2. BugHerd

BugHerd pins feedback to page elements and tracks it on its own task board, so a team without a tracker gets a complete workflow on day one. It also takes images, PDFs and Figma files for review, next to websites.

Pricing: tiered by members, with extra members billed. Standard costs $50 a month or $42 billed annually (5 members), Studio $80 (10 members) and Premium $150 (25 members). Each extra member costs $8 a month. Projects and guests are unlimited on every plan. Free plan: no.

Solves: the quota and the single workspace. Every plan has unlimited projects and guests, with no limit on reviews, and the built-in board turns each comment, on a page or a file, into a task.

Trade-off: BugHerd’s help pages list websites, designs, PDFs and images, not video files. Jira, Linear, Asana and ClickUp are Premium-only, at $150 a month, and BugHerd’s pages do not document console log capture. See Ybug vs BugHerd and the guide to BugHerd alternatives.

3. Feedbucket

Feedbucket is built for agencies collecting client feedback on websites. Clients report without an account, and every plan has unlimited projects.

Pricing: tiered by members. Pro costs $49 a month (2 members) and Business $89 a month (25 members). Projects, feedback and client reporters are unlimited on every plan. Yearly billing is 20% cheaper. Free plan: no. The trial lasts 14 days.

Solves: the quota and the single workspace, with Jira, Asana and ClickUp and status sync on every plan.

Trade-off: Pro includes 2 members, so most teams of three or more start on Business. The plan cards list console logs on Business, while the comparison table marks them on every plan; confirm with Feedbucket before you rely on them on Pro. Its pages describe feedback on websites, not files. See Ybug vs Feedbucket.

Alternatives that review websites and files

These four tools cover more of what MarkUp.io does: websites plus images, PDFs and, for most of them, video.

4. Pastel

Pastel turns a website or a file into a canvas that clients comment on. It reviews live websites, including Webflow and Shopify sites, images, PDFs and videos, and a responsive tester switches between mobile, tablet and desktop views.

Pricing: by users and active canvases. Pro costs $35 a month or $29 billed annually (2 users, 3 active canvases). Team costs $119 a month or $99 billed annually (5 users, unlimited canvases, $24 per extra user). Guests, comments and views are unlimited on every plan. Free plan: yes, 1 user and 1 active canvas. Paid plans have a 14-day trial with no card.

Solves: the price floor and the missing free plan, with the same mix of websites and files.

Trade-off: Pro limits you to 3 active canvases and 2 users, so a busy team archives canvases often. Integrations with Trello, Asana, Jira, ClickUp and Monday start on Team, which costs more than MarkUp.io Pro. Pastel’s homepage shows the browser, OS and screen size on a comment, but its pages do not mention console logs or network requests. See Ybug vs Pastel.

5. Ruttl

Ruttl collects feedback on websites, web apps, images and PDFs, and has a separate product for feedback on mobile apps.

Pricing: per user. Pro costs $18 per user a month, for 1 admin and up to 50 users, with unlimited projects, pages and comments and version history. Business is custom-priced. Free plan: yes, 1 project, 5 pages and 10 comments.

Solves: the price floor for small teams, and the quota: Pro has no limit on projects or comments. Slack, Trello, Asana and Jira are listed on every plan, including Basic.

Trade-off: the price grows with each user, so a team of five pays $90 a month, more than MarkUp.io Pro. Ruttl’s pricing page does not mention video review, and its pages do not document technical data in the feedback. See Ybug vs Ruttl.

6. Filestage

Filestage is review and approval software for files. It handles video, images, designs, documents, websites, interactive HTML and audio, with review decisions, due dates and version comparison.

Pricing: tiered, with team members in bundles of 5. Starter costs €199 a month and Business €329 a month; yearly billing gives two months free. Reviewers are unlimited. Free plan: yes, 1 active project, 5 new files a month and 10 team members. Paid plans have a 14-day trial.

Solves: the missing free plan, and approval workflows that go further than comments: due dates, reminders and version compare on Starter.

Trade-off: Starter costs more than twice MarkUp.io Pro. Filestage is built for approving files, and websites are one format among many. For more proofing tools of this kind, see the guide to the best design feedback tools.

7. zipBoard

zipBoard reviews websites, PDFs, videos, images and e-learning content such as SCORM packages, with unlimited collaborators and reviewers.

Pricing: tiered by the number of assets. Team “starts at $99/mo” for up to 20 digital asset pieces, and Agency “starts at $199/mo” for up to 50. Projects, collaborators and reviewers are unlimited. Free plan: no. The trial lasts 15 days with no card.

Solves: review of e-learning content, which MarkUp.io’s pages do not mention, with unlimited projects.

Trade-off: zipBoard also caps volume, by asset instead of by MarkUp, and its entry price is higher than MarkUp.io Pro. Its pages do not document technical data in the feedback. See Ybug vs zipBoard.

How do you switch from MarkUp.io to Ybug?

Add the Ybug snippet or the Ybug WordPress plugin to the website you are reviewing, install the browser extension for pages and PDFs without the snippet, then connect your tracker in the project’s integration settings and choose whether reports go to it automatically or after review. Ybug does not import MarkUp.io comments, so finish or move open threads before you cancel. If your team also reviews videos and design files, keep a file review tool for those and move website feedback to Ybug. The Ybug vs MarkUp.io page compares the two in detail.

For a wider look at the category, see the guide to the best website feedback tools.